A few questions to ask yourself:

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• Are your contacts responding in a big way to your current email marketing?  
   

• Is the same mass produced marketing content being sent for all loan officers in your company ? Do you want to stand out with unique marketing content?
   

• Do you wish your marketing would work completely automatic? This means totally hands free.
   

• Are you tired of having to start all over when you change companies?
   

• Is your name your brand? Mortgage companies come and go, be in charge of your own brand as the go-to expert based on your name.
   

• Do you want to OWN your own e-mail list?